Branded patterning is used to create texture in the space and can be applied to various materials, to achieve many looks. Creating a branded wallcovering or fabric pattern can soften the space and convey a higher level of authenticity. The designs are intended to be abstracted enough to have low priority to the eye, but literal enough to convey the brand message.
The center of the brand universe is your logo. All branded elements are derived from the personality and attitude that your logo conveys. This identity must be built from a strategic standpoint. It must connect with your audience on a basic level and convey the attitude that matches your product or service.
As with the graphic pattern, Illustrations add texture and soften a space. However illustrations generally take a more literal approach to their brand messaging. They can take the form of posters, framed art or (in darker settings) murals.
Visualizing tools have become much more advanced. No more surprises on construction or printing day. Our models can illustrate a completely realistic solution without a single hammer being raised. Once lighting and materials are added, you'll have a solid representation of your project, based on the unique specs of your project. Our modelers are very fast and extremely cost effective.
Great signage starts with a great concept. Great concepts can be lost in the documentation phase. Our process doesn't allow that to happen. We create detailed intent documents so that every piece of hardware is thought out. By modeling our signs, we are given a clear view into what the hangups might be in the concept prior to fabrication. By linking those models to our documents, revision time is cut dramatically.
We create drama in a space by exploring lighting and material solutions that are unique to your project. By planning the space from a white box, we can help to create the site lines and zones that your consumer will appreciate. Even the chairs and tables need to convey the same message that your brand was strategically given.
The quickest and most cost-effective way to bring new life to an aging asset is to apply a fresh approach to the existing brand elements. Signs and graphics require much less intrusive fabrication to a site than an architectural solution would be. Changing demographics at your site? You need to make sure your brand still connects to your consumer. Starting from the ring road.
The brand doesn't have to end at the front door. Some brands can allow Marketing to take advantage of the actual structure of the building. Turning the architecture into a highly-visible billboard. Architecture can create a subtle or overt theme that conveys a sense of authenticity and attitude, that a simple exterior sign can't.